Continual Innovation

CREATIVITY FOR ALL

1. Introduction

Just “Discovering New Ideas or Concept” is called as creativity. By word it is very easy but actually it is fully based on the psychology of a person. That means no one can realize the other’s psychology. Creativity is the department independent.

 1.1. What is Creativity?

Every single person will define the word creativity in their own words. As a graphic designer I can derive the word “Creativity” as

 ”Creating the new ideas which are entirely distinct from other campaigns or ideas to produce competitive edge for the person or the organization”

 When a person wants to develop his brand name, he need to be differing from others, in the sense his distinction of action should be accepted by the mass.

 1.2. Objectives of Creativity:-

The main objective of the creativity is to give innovation, speed and growth of any business/personal activities. There are “3i tools” employed to achieve the goal.

Incubate

“Grow under condition that leads to development” is called incubate. So, whenever a person wants to his innovative thoughts which really should be under some conditions derived by Company Ethics or Personal Ethics.

Imagine

“Believe beyond the real world”. The innovators constantly think about new taught which might not be real or not thinkable by other people.

Enhance

“To make better”. The conditioned concept has been imaged beyond the real should be developed by the innovator. So the innovators not stop with thinking but also they really should ready to develop those ideas in to real.

 

Goal

Incubate

Imagine

Improve

 

2. Factors motivating Creativity in the workplace:-

Challenge

Usually, everybody is having challenges in the workplace. The challenges for a manager or any subordinate in an organization which are coming from different ways. They may be Environment, Technologies, and stress etc.  When a person facing and solving the challenges by his/her innovative ideas, that leads to both improvement and creativity abilities of that individual.

Freedom

This is the factor which affects the motivation of creativity in the workplace since no organization is ready give a lot more freedom for their employees. When an organization offer the freedom of thinking and saying their opinion which will develop mutual benefit one is development of activities of the employee yet another is the growth of organization opportunity.

Resources

Here we think about time and dollars as the resources for motivating the creativity abilities. When a person gets good remuneration, he will work for the organization in the rational manner and timely manner also. Most of the innovators not sleep a lot more than 5-6 hours per day. They believe usually about new, new and new with the accessible resources.

Organizational Support

In organization “Support for Employee” will grow the new ideas in enterprise. Example, involvement of Low Level Management people in New Product Development and Research and Development (R &amp D).

 

three. Applications of Creativity:-

Every individual can apply his own Creativity ideas in their field. But in general Creativity is applied on

Advertisement
Film Business
Writing examinations
New Item Development
Brand Extension
Productivity by Innovative Human Resource Management

 

3.1 Creativity in advertisement and film business

In today’s life all young person are interested in Advertisement. In today’s enterprise environment no one can imagine that “The Organization without Advertisement” The advertisement should follow the AIDA (Attention, Interest, Desire, and Action) principle. So the advertisement ought to lead the customer to make action (i.e. purchase the item). In this electronic era, everybody is having broad knowledge about all products and services due to internet. So this is a very complicate procedure to brainwash the customer to make purchase. Here the only tool for brainwash is not basic advertisement there is will need of “Creative Advertisement”.

 

Creativity is not leading the method to expensive one. In today’s innovative world lot of Film Directors and Advertisement Directors are creating their advertisement or film with minimum spending budget although their concept are quite costly.

 

three.2 Creativity in writing examinations

This section is specifically for students. Each and every student wants to get far more marks in their examinations but due to lack of skills they can’t. The valuator anticipate both content as well as great presentation in the paper although evaluate. In this stage the candidate really should know the idea of Empathy that is while writing the examinations they should forecast what the valuator anticipate for the certain question. According to my point of view, the students those who are comes under above category they can apply the following creative ideas although examination.

They may use diagrams / flowchart / dataflow diagram etc to fill the paper and concern the valuable idea. This will reduce the time consumption.
They could use cases even though answer the question. This will produce the excellent perception about you among the valuator’s mind.
They may explore apt examples in between the answer.
Highlight the quotes (speech marks) of well-known person in the square boundary.

 

3.three Creativity in developing new product

New Item Development is the competitive tool for any company. Nowadays all business persons want to satisfy and get much more consumers by way of new and innovative products or services. When the vendor can develop new item with innovative thought? The answer for the question is the vendor need to have broader mind and real time goods by large vendors in the world. The Environmental Scan is the efficient tool in this situation. The vendor really should know the target customer’s expectations. This is only achievable by Environmental Scan.

 

three.4 Brand Extension

As increasing level of competition every organization individual or any innovative individual ought to expand their role of brands. That indicates, people will not accept the identical brand for lengthy period. They will need “Change” in anywhere. For example if you are LKG student pc basic knowledge is the competitive advantage of you. But throughout the under graduate period if you have same knowledge, people will not recognize you. So you require to expand your brand, periodically.

 

3.5 Productivity by innovative Human Resource Management

The low level labors anticipate some monetary or non-monetary recognize from the Middle or Top level management individuals. When they get those recognize this will leads to much more productivity. The manager should have the creative ideas in applying very good human resource strategy for solving the dilemma. In today’s world this is the main problem in labor market is that absenteeism. To solve this dilemma I am having the following alternatives.

Give some small incentives for those who having the 100% attendance per week.
Offer some promotion – Non monetary motivation.
Artificial demand for a individual.

If some person’s performance is not great, the manager ought to develop some artificial demand for the particular individual. This can be created by saying “He has achieved First Prize in Performance”. But truly it is not.

 

4. Increase your creativity

Listen to music

If you are troubled by headaches or strange urges in the middle of the night, it is quite excellent treatment that Listening Music. I am interested in “3idiots” songs. Even though I am hearing the song am acquiring motivated and my tension.

Brainstorm

Brainstorming can aid you not only come up with sacks full of new ideas, but can assist you determine which is very best.

Maintain Storyboard / Script note with you

Whenever you have some develop notion in your field just record it in the special notebook (Story board note / Script notebook).

Search more in the internet or in magazines

I will by no means prescribe to read text books to get some innovative ideas. Magazines are the quite good resource for identify the current scenario of the electronic world. Whenever a creative person having much more concept about current scenario, it will grow his/her creativity.

Analyse much more in modest things

Analyse much more and a lot more from the small object itself. If you watch the advertisement on TV do not get bore about the advertisement. Analyse the advertisement by, what is the background? Who all are the players in the advertisement? What is the theme of the advertisement? Etc…

 5. Conclusion

Thus from the above snippet I have conclude that, all the person having their own creativity, but the problem in explore that. It is really needed in everybody’s life to explore their creativity to the world. If any chances occur, just try to utilize and catch the opportunity. Even you are a massive individual don’t neglect the tiny persons’ (by age) ideas sometimes it might extremely successful than yours. If you are the entrepreneur try to implement the creative item and apply the management concepts (motivation, performance appraisal, evolution etc…) in the creative manner. The final things for the creator that, no 1 will accept your creativity whenever, your notion not comes under the control and not apt for real world.  

 

-         T. Muthupandian, B.Tech., MBA.,

-         Lecturer / MBA / SVCET